You are here: Home News Marketing & Promotion Proxama, Posterscope and zappit Collaborate to Deliver Smarter Outdoor Marketing

Proxama, Posterscope and zappit Collaborate to Deliver Smarter Outdoor Marketing

Proxama, Posterscope and zappit Collaborate to Deliver Smarter Outdoor MarketingProxama PLC, the global mobile marketing, loyalty and mobile wallet company, has built on its partnership with out-of-home (OOH) communications agency, Posterscope to enable marketers to make smarter mobile OOH campaign decisions.

The initiative, which aggregates mobile proximity marketing campaigns across media owners JCDecaux, Primesight and Clear Channel, is made possible by technology provider zappit and Proxama joining forces to enable brands to compile information about their customers so that they can send personalised offers and plan future campaigns via vouchers and coupons.

The partnership will use Proxama’s award winning TapPoint® platform to deliver real-time web-based reporting and content management to provide Posterscope with aggregated interaction data across a campaign. zappit’s involvement enables a more targeted and personalised approach through centralising, evaluating and distributing big data. The platform is integrated with Posterscope’s wider planning tools, and the combined data will be used to identify optimum locations for mobile interaction campaigns.

Ben Milne, Head of Innovation at Posterscope, said: “With technologies like NFC now deployed en masse across the OOH estate, it is now possible to deliver genuine high engagement out-of-home campaigns at scale. However, the measurement of this consumer engagement and interaction data, in real time, is imperative to ensure that we optimise and deliver the most effective solutions. Collaborating with the right partners and platforms cements Posterscope’s dedication to achieving this in order to give our clients a real competitive edge.”

Miles Quitmann, Chief Commercial Officer of Proxama, said: “The coming together of each of these players marks a significant step forward in this sector, as it demonstrates what can be achieved through such a collaboration of mobile technology and creative agencies. We will begin to see this shift away from working as silos and towards a wider ecosystem to deliver more effective NFC campaigns. By using technology agnostic platforms such as TapPoint®, our partners are assured that we are able to properly equip them for these campaigns, but also future campaigns involving Bluetooth Low Energy Beacons that will soon become very popular. “

Mark Fraser, Chief Executive Officer of zappit said: “This collaboration proves there is real appetite within OOH to both feature and scale mobile engagement. Our media owner clients instantly benefit from such collaborations as we simplify process and enable data to flow securely between partners such as Posterscope and Proxama.”

Related Links:

http://www.proxama.com

http://www.posterscope.com

http://zappit.co

About the Author
Tarun Sharma
Author: Tarun Sharma

Tarun Sharma, born 31.08.1976, lives in Hannover and
is an editor for the German based rfid ready Verlag.

P: +49-511-7900-729
eMail: sharma (aed) nfc-ready (dot) de


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You are here: Home News Marketing & Promotion Proxama, Posterscope and zappit Collaborate to Deliver Smarter Outdoor Marketing