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Nestle deploys NFC to deliver recipes in Woolworths

Nestle deploys Tapit across 650 Woolworths storesShoppers at Woolworths can now use their smartphone in isle to get recipes thanks to a new innovative collaboration between Tapit, TorchMedia and Nestle.

Tapit, a company specialized in contactless communications, deploy Tapit contactless infrastructure including NFC tags, QR codes & Beacons that streamline how global companies deliver content to smartphone users within physical environments.

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WestonExpressions Turns Digital Screens Into Interactive Ad Panels Utilizing NFC Technology

The device also gives displays the ability to understand when a consumer is walking by, looking at or interacting with a smartphone which triggers different content to appear based on the consumer’s level of interest. (Image: WestonExpressions)WestonExpressions has introduced Linkett, a device that enables existing televisions and digital signs to have motion and mobile capabilities for promotions. Linkett connects to any display with a simple USB or HDMI connection, transforming the television or digital sign into an interactive user experience. Utilizing NFC technology, consumers can receive coupons, apps, games or purchase products directly from a display with a tap of a smartphone. The device also gives displays the ability to understand when a consumer is walking by, looking at or interacting with a smartphone which triggers different content to appear based on the consumer’s level of interest.

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2ergo Launches NFC Mobile Payments and Loyalty Platform

NFC Free Mobile Payments and Loyalty Platform (Image: 2ergo)2ergo's Wi-Fi based Podifi provides merchants with immediately deployable and universally compatible retail solution

2ergo, a mobile solutions company, has announced the commercial availability of its podifi mobile loyalty & payments solution. podifi allows any retailer to immediately implement contactless mobile coupon redemption, loyalty, payments and store check-in. podifi technology is uniquely compatible with any Wi-Fi enabled handset and existing electronic point of sale (EPoS) terminals.

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