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Proxama, Posterscope and zappit Collaborate to Deliver Smarter Outdoor Marketing

Proxama, Posterscope and zappit Collaborate to Deliver Smarter Outdoor MarketingProxama PLC, the global mobile marketing, loyalty and mobile wallet company, has built on its partnership with out-of-home (OOH) communications agency, Posterscope to enable marketers to make smarter mobile OOH campaign decisions.

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Digital Signage with NFC: Zoo Zurich launches Smart Billboards

Digital Signage with NFC: Zoo Zurich launches Smart BillboardsAfter a pregnancy of around 20 to 22 months, elephant Indi will shortly be giving birth to a baby. The people of Zurich now have the chance to guess exactly when this happy event will be. Since the beginning of the week, Zurich Zoo posters have been displayed at 150 or so locations around the city. The posters are asking people to take part in a competition to guess the exact date of birth, and a clue is being provided in a completely new way using NFC technology.

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The Royal British Legion Adopts NFC to Support 2013 Poppy Appeal

The Royal British Legion Adopts NFC to Support 2013 Poppy AppealProxama® PLC, which provides mobile commerce, loyalty and payment solutions, in conjunction with Paythru, a secure m-commerce payment and marketing platform, has delivered the first Near Field Communication (NFC) campaign for The Royal British Legion. As part of this year's Poppy Appeal, collection tins and posters across Birmingham have been NFC enabled, with the public able to ‘tap the poppy’ to donate to the charity, creating a new, secure and easy method for donating.

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Smartrac Successfully Completes NFC-Enabled Marketing Campaign in Tokyo

SMARTRAC, Aquabit Spirals and Morinaga teamed up to successfully complete NFC-enabled marketing campaign in Tokyo (Image: Aquabit Spirals Inc.)Smartrac, a developer, manufacturer and supplier of RFID transponders and inlays, has announced that its BullsEye NFC tags were used in an innovative, NFC-enabled marketing campaign designed by Aquabit Spirals and Morinaga. The promotion, executed in August 2013 at the confectioner’s Diver City Tokyo Plaza shop, strongly demonstrates the effectiveness and benefits to use NFC-technology for enhanced and sustainable customer engagement and customer loyalty.

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Another pint, mate? - Guinness to Launch New NFC-Campaign

The new technology has been activated in the entire estate of new Guinness founts installed in outlets across Great Britain and Ireland. Guinness has already fitted 11,442 new founts in outlets in Great Britain, with a further 53,000 single and dual founts to be installed by 2015. In Ireland, 2,800 outlets have already received the new founts, with a further 12,155 outlets to receive them by 2015. (Image: Proxama)Guinness is launching a new NFC-featured mobile marketing campaign to interact with consumers.

The new technology has been activated in the entire estate of new Guinness founts installed in outlets across Great Britain and Ireland. Guinness has already fitted 11,442 new founts in outlets in Great Britain, with a further 53,000 single and dual founts to be installed by 2015. In Ireland, 2,800 outlets have already received the new founts, with a further 12,155 outlets to receive them by 2015.

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