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Oberthur Technologies and Ingenico Demonstrated NFC Couponing at MWC

nfcl-couponWhen mobile and retail come togehter

Oberthur Technologies and Ingenico jointly showcased a couponing value added service on an NFC SIM card at the Mobile World Congress in Barcelona.

In line with the mobile NFC Value Added Services proposal for point of sale (POS) terminals from the GSMA, this collaboration between both companies will enable retailers to securely dematerialize coupons and loyalty on an NFC Secure Element and provide end-users with a smooth experience: no more loyalty plastic cards and paper coupons. Coupons are key in the retail value proposition: In 2011, 3.5 billion coupons have been redeemed is the US only.

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Garanti deploys NFC services on microSD with Gemalto solution

MicroSD_Card_GarantiGemalto is supplying its Optelio Contactless microSD to Garanti, a leading financial institution in Turkey, to support their rollout of mobile contactless services. The company will further provide Garanti with consulting services for infrastructure development and architecture definition of their mobile wallet, as well as the software to ease the communication between the mobile wallet and the microSD, helping to speed up integration.

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MWC 2013: Identive to Showcase Cloud-based NFC Platform

Tagtrail has been selected to deliver marketing content to visitors throughout The Connected City exhibit (Image: GSM Association)Tagtrail NFC Mobile Services Platform to power mobile content delivery for global brands at world’s largest mobile conference

Identive, a provider of solutions and services for the identification, security and RFID industries, has announced that its Tagtrail NFC mobile services platform has been selected by major corporate exhibitors to deliver marketing content to visitors throughout The Connected City exhibit – a real city street at the heart of the 2013 GSMA Mobile World Congress, taking place February 25 - 28 in Barcelona, Spain.

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Mobile World Congress 2013: CEO Futurist and Mobile Innovation Expert Patrick Meyer and Smartrac Launch First-Ever NFC Chronicle

NFC book (Image: Smartrac)Smartrac, a developer, manufacturer, and supplier of RFID transponders and inlays, has announced the launch of the very first NFC-empowered chronicle at Mobile World Congress 2013 together with mobile innovation expert and author Patrick Meyer.

The 2-in-1 bonus edition includes “Steve Jobs & the World of Mobile” and the bonus book “Apps: The Inside Scoop” by Patrick Meyer. It goes beyond biographies to share future-focused insight, through the lens of Steve Jobs, into the emerging world of smartphones, social, mobile, gaming, apps, and more. It also includes do-it-yourself how-to steps for mobile and apps.

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